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Uluwatu, Bali · since 2016

Joe Wasia

Technical enough to build it. Strategic enough to know why.

Open for short-term workMessage me on WhatsApp →

Every project starts like this

Technical: how

  • Why is it slow?
  • Is the tracking right?
  • What does google see?
  • Why isn't it indexed?
  • What breaks on mobile?
  • What does AI read here?
  • Where does the data go?
  • Is the schema valid?
  • Why did rankings drop?
  • What happens after the click?

Strategic: why

  • Who is this really for?
  • What are they searching?
  • Why would they choose us?
  • Is it the ads or the offer?
  • What's the story here?
  • Where do we start?
  • What do we measure?
  • Who's the competition?
  • Should we rebuild it?
  • Is this even a good idea?

Same questions. Sorted into how, and why.

Most marketers know why.

Most developers know how.

I do both,

so nothing gets lost between the plan and the build.

How I work

Every why, stitched to its how

Why

Find what your customers actually search for.

How

Build pages Google and AI tools can read, fast.

Why

Decide which one action matters most.

How

Track it properly, from the first click to the sale.

Why

Spend where it pays back.

How

Run ads and automations that report the truth.

Why

Tell a story people remember.

How

Ship a site that stays fast on a cheap phone.

= Marketing that holds up.

Journal

Thinking out loud

Notes on search, marketing and the long way round. Written for people who do this work too.

  • Journey 13
  • Photography 7
  • Movie reviews 6
  • Projects 1

Read the journal →RSS

  1. · JourneyCrossroads
  2. · JourneyI tried everything I could think of
  3. · JourneyThe cost of greatness, the delusional one
  4. · JourneyA million brains, billions of souls
  5. · JourneySurface level people
  6. · JourneyRaja Ampat: beauty to protect, or potential to develop?
  7. · JourneyJakarta, again and again

Photography

Things I stopped for

A quiet beach where the forest meets the sea, Alas Purwo
Thatched huts on Pulau Sabolo above a turquoise sea, Labuan Bajo
Rice fields and a family compound seen from above, Ubud
Driftwood piled on the beach in the morning light, Seminyak
A white printed T-shirt photographed on the beach, Sanur
Two friends on the reef at Pantai Suluban as the surf rolls in, Uluwatu
The Selamat Datang monument among office towers, Jakarta
[ View album ]

01 / 07

Glamping at the edge of an old forest.

Work

See my work through my partners

Client work lives with the teams I build with. Each one is where the strategy and the technical work meet.

Contact

Let's untangle it.

Tell me what's tangled. Pick one and I'll take it from there.

Message me on WhatsApp Or email hello@joewasia.com

Open for short-term workIt's --:-- in Uluwatu. I'm around.